Lauren Rosano

Responding to the goals of Tsoi/Kobus &
Associates’ communication plan, I developed
a monthly e-newsletter, “On the Record”, that
was emailed to the firm’s contacts, including
academic and research institutions, developers,
and competitors. The initiative boosted traffic to
TK&A’s website by an average of 300% on launch
days, maintained an average open rate of 30%,
and created regular opportunities for business
development.