The interactive component to Tsoi/Kobus &
Associates’ holiday card mailing expresses the
theme of “darkness and light”, acknowledging the
difficulties of the year past while anticipating a
brighter year ahead. I was the web designer for the
site which asked visitors to “light” a virtual candle to
raise money for families in need and featured the
names of all TK&A employees. Traffic to TK&A’s
website jumped 25 percent during the week in
which the holiday card was received—nearly
double the increase from the previous year’s
holiday card and related website. Recipients emailed
TK&A staffers to offer feedback such as,
“Simple, perfect, and totally appropriate with our
current times.” Other comments included, “This
idea is a perfect gesture at Christmastime, cleverly
and beautifully done.” And, “Thank you for the card
and gift to the United Way Financial Stability Center
in my honor. It is the best kind of holiday cheer to
share. I appreciate all that TK&A does to support
those in need in our community.”
Based on the number of visitors, TK&A donated
$2,500 to support the United Way’s Financial
Stability Center.
Awards
International Academy of the Visual Arts
Communicator Awards
Graphic Design USA
American Inhouse Design Awards
SMPS Boston
Honorable Mention